Wednesday, March 31


I do, and I cannot get enough of this online campaign. Perhaps it's my childish sense of humour, my teenage mentality, or just my inability to let go of my youth and accept my responsibilities as an adult and revolt by inserting profanities and cliche catch phrases reliving my favourite moments from Judd Apatow and Paul Rudd films in this online Mad Libs-esqe marketing scheme. But this is BRILLIANT - and hilarious at how forced it sounds. If you haven't already I suggest trying it yourself, or don't, because next thing you know it will be 4am and all of your friends will have Facebook wall posts with your supposedly "brilliant", and tired perception of humour that you will undoubtedly regret the next day when you awake again as adult. But, at least you felt young once, all thanks to Rickard's.


What I found most interesting about this was not the fact that Shaq seems to have managed to put together a rather interesting ensemble of art in a variety of mediums, with or without the help of Flag's full-time directors, but his brief and somewhat understated commentary is so genuine that one cannot help but appreciate his unique and refreshing perspective on size in relation to art and society - derived from his over-sized personality (and physical presence) - "I am art", Shaq proclaims. Paraphrasing Chuck Close, Shaq has done a much better job curating an art exhibition than I would have done shooting hoops. On a personal level, I enjoy seeing alternative approaches towards curating contemporary art in ways that appeal to broader audiences - in this case celebrity curators. Whether "Size DOES Matter" will strengthen the reputation of the artists and gallery is yet to be seen, but what can be said is that the exhibit, and Shaqasso's participation, will not be forgotten - whether its intentions are purist or not.